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Good News!!!!!

PostPosted: Tue Jul 24, 2007 5:47 pm
by bermbits
Bra scientists find formula for that perfect fit
By Caroline Davies
23/07/2007
Telegraph UK

Curvy women could soon find a bra revolution making life slightly more comfortable. Until now, bra sizes have followed a formula devised in America in 1935.

For 70 years bra designers have stuck to a formula which decides sizes through measuring under and across the bust. But now researchers in Hong Kong have come up with a different mathematical equation which they say will produce shapelier outlines and greater comfort for Chinese women. If successful, their bra-sizing system could be adopted across the globe.

They say there are more than 100 key measurements necessary to produce the perfect fit, and bra sizes should be based on a new depth/width ratio - or DWR.

Writing in the International Journal of Industrial Ergonomics, the Hong Kong Polytechnic University team says that a "woman's breast is a very complex 3D geometry" and the existing sizing system may be "inappropriate in the categorisation of breast sizes for bras".

As a result, the report points out, as many as 70 per cent of women in Britain are wearing the wrong-sized bra.

Until now, bra sizes have followed a formula devised in America in 1935. "Alphabet" bras were born - advertised then as A cup (youthful); B cup (average); C cup (large); and D cup (heavy).

The Hong Kong team's system follows 3D scanning of 456 Chinese women.

The researchers' 100 measurements have been honed down to just eight factors to describe the breast shape - overall build, breast volume, inner, outer and lower breast shape, height, and gradient and orientation.

Currently, they say, the size and volume of a B cup on a small ribcage, for example, is different from that on a large chest. It could correspond not only to a 34B, but sometimes to a 32C or a 36A.

By using the DWR method, they aim to increase the number of existing bra sizes by between eight and 16 size combinations - offering more choice to women.

"This is the first time that a bra-sizing system protocol has been proposed based on 3D nude breast characteristics," they say. "Besides the intimate apparel industry, the new breast sizing system may be applied in the medical field to identify the breast size for plastic surgery or other apparel product development."

PostPosted: Wed Jul 25, 2007 7:58 am
by meadow
yay! finally a well fitted bra is on it's way. :wink:

but seriously, you have NO idea how important this is to us!!! now if they'd just standardize women's sizing for clothing, bathing suits and all of that we'd be set!

PostPosted: Tue Jul 31, 2007 1:20 pm
by Valleysailor
Maybe they should just start making bras out of temper-pedic material -- it forms to your shape and retains that shape until you take it off! I'd buy it!

PostPosted: Tue Jul 31, 2007 1:47 pm
by meadow
AHAHAHAAHAAAAA!!!! do you know how many jokes you could make from that??? :biggrin:

PostPosted: Tue Jul 31, 2007 4:17 pm
by pilvikki
a properly fitting bra?

that'll be the day...

PostPosted: Wed Aug 01, 2007 1:35 am
by threenorns
oh, yay. MORE sizes that won't fit me.

seriously - has anyone any clue how impossible it is to find a 48C? (they present as DD but that's only until i pick up the slack)

PostPosted: Thu Aug 02, 2007 2:22 am
by lpg
I have often wondered why, in this age of technology, no one had tackled this issue. It seems to me that somebody should be able to optimally measure breasts and build a compatible bra. Now they will also have to remember that each breast is different. On me - one is a perfect DD and the other is a bit too much for the cup.

3N - Be thankful you're not my mom. 42A is not easy to come by either.

*shuffles off to find tickets to the place that is making these new bras*